Effective Date: 5th May 2025

Aura (“we”, “our”, or “us”) values your privacy. This Privacy Policy explains how we collect, use, and protect your information when you visit our website or make a purchase.

1. What We Collect

When you interact with our website, we may collect the following information:

Personal details: Name, email address, phone number, shipping and billing address

Payment info: Credit/debit card details (processed securely via our payment providers; we do not store this information)

Order history: Products purchased, dates, and purchase amounts

Device info: IP address, browser type, location data, and pages visited

Communications: Emails or messages you send to us

2. How We Use Your Information

We use your data to:

Process and fulfill your orders

Communicate with you about your order or customer service inquiries

Send marketing emails (only with your consent—you can opt out anytime)

Improve our website, services, and customer experience

Prevent fraud and ensure website security

3. Sharing Your Information

We do not sell or rent your personal data.

We may share your information with trusted third parties only as needed to:

Process payments (e.g., Stripe, PayPal)

Fulfill shipping (e.g., courier or logistics providers)

Manage our website and marketing tools (e.g., Shopify, email services)

These partners only receive the data necessary to perform their services and must keep it confidential.

4. Cookies & Tracking

We use cookies to improve site performance, personalise your experience, and analyse traffic. You can control or disable cookies through your browser settings.

5. Your Rights

Depending on your location, you may have the right to:

Access the personal information we hold about you

Request corrections or deletions

Withdraw your consent for marketing

Request a copy of your data

To make a request, email us at hello@auraeyewear.co.uk.

6. Data Security

We take your privacy seriously. We use secure technologies and protocols to protect your information from unauthorised access, loss, or misuse.

7. Third-Party Links

Our website may contain links to third-party sites. We are not responsible for their privacy practices, so we recommend reading their policies before providing any personal information.

8. Children’s Privacy

Our website is not intended for children under 13. We do not knowingly collect information from children.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with a revised effective date. Your continued use of the site means you accept the updated terms.

10. Contact Us

For questions about this Privacy Policy or your data, contact us at:
Email: hello@auraeyewear.co.uk